Snapchat Spectacles


   "For those of you who have eagerly awaited the arrival of Snapchat 'Spectacles', they can now be bought online - but only in the US.

   Spectacles, glasses that allow you to record videos right from your eye’s view, launched in September 2016.

   The hardware only records 10-second clips at a time. Users can extend the video time by pressing the record button again, but it just produces two continuous 10-second clips instead of a longer one.

   The accessory rose to fame when Snap launched Snapbot vending machines that travelled to various different places over the US, dispensing the glasses to the lucky finders.

   The company also set up a pop-up shop in New York that sold the tech glasses, which has since shut down with the online release.

   Spectacle fever reached perhaps its highest point last November when a pair reportedly went on sale on eBay for $5,000.

   Although Snapchat insists that the Spectacles have "not generated significant revenue", making the much coveted glasses available online prior to Snap's debut on the NYSE could be a strategic move.

   Snap had 158 million daily active users in the fourth quarter, up just 3 percent from the previous quarter, compared to 14 percent growth during the same period in 2015, according to Snapchat's IPO filing.

   New gadgets that offer more ways to interact with Snapchat could help attract new users and get existing users to spend more time on the app.

   The glasses are available for $129.99 and come in three different colours – coral, black and teal.

   At the moment, they are only sold to Spectacle-users in the U.S. "


Source: Sarah Reid,

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